Potential Award Recipient: Dalby Forest’s Accessible Cycling Advocate
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Potential Award Recipient: Dalby Forest’s Accessible Cycling Advocate

The Community Interest Company Dalby Forest Cycle Hub’s co-director has been nominated as one of 10 finalists for the Tourism Superstar 2024 awards run by VisitEngland. Rob Brown has played a pivotal role in helping transform people’s lives, particularly enabling those with greater challenges to have more independence. He has been involved in the North York Moors Accessibility Project, improving information, customer service, and facilities for people with accessibility requirements, such as those with mobility or sensory impairments. His ‘Learn to Ride in 90 minutes’ program has taught cycling skills and instilled confidence in children and adults, while also highlighting the therapeutic benefits of being outdoors.

Brown has also helped people with additional needs to experience the joy of cycling in the forest, engaging with specialist schools and disability groups. Catriona McLees, Head of Marketing and Communications at the North York Moors National Park, praised Brown for creating a haven of inclusivity within Dalby Forest, enabling people to enjoy greater freedom and independence in a beautiful woodland setting. Petra Young, Interim Head of Recreation at Forestry England Yorkshire, commended Brown for embodying what it means to champion a great cause and for his unwavering passion and determination to remove barriers to accessible cycling.

The public will have the opportunity to vote for their favorite superstar on VisitEngland’s website from mid-February when the competition officially opens. [https://www.visitbritain.org/working-us/visitenglands-tourism-superstar-award]