The Snooks were showcased at London Kings Cross alongside a Tansy Beetle Canvas representing the York Trailblazers Trail and an ice sculpture of the London to York skyline for the York Ice Trail, which takes place in February.
This activation in Kings Cross highlighted the upcoming events in York to a national audience and emphasized the short travel time from London to York.
Sarah Loftus, Managing Director of Make It York, commented on the event saying: “We’ve had a wonderful day at London Kings Cross today, promoting York Ice Trail, Snook Character Trail, and York Trailblazers Trail.”
James Wainwright, Head of Fundraising of charity partner St Leonard’s Hospice, said: “The Snooks Trail is a new and exciting way for St Leonard’s to remind people why we’re here and of the difference we make for people in York and the surrounding area.”
Chris Pegg, Head of Commercial, Sales & Marketing at City Cruises York, one of the snook sponsors, added: “We’re supporting the Snooks trail as it is a fantastic opportunity to enhance the profile of our beautiful city and allows visitors to explore York’s incredibly rich heritage.”
Middletons Hotel, another snook sponsor, stated: “Not only is it an exciting new experience that’s accessible to all, but it’s an opportunity to encourage visitors and families from London into York while also supporting St Leonard’s Hospice – a charity very close to our hearts.”