Consultancy NIMA’s Expertise  Propels York Restaurant Fish and Forest to Success
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Consultancy NIMA’s Expertise Propels York Restaurant Fish and Forest to Success

NIMA, located at the Hiscox Building, has secured an ongoing contract with Fish&Forest, a Michelin-listed restaurant in Micklegate. The restaurant, which is moving to larger premises in Grape Lane, has gained national acclaim from food critics. NIMA will create and implement a growth strategy for the restaurant, including customer journey analysis, photoshoot creative direction, web development, and a nationwide media relations campaign. Fish&Forest, known for serving seasonal and sustainable fish, game, and forest foods, has received an AA Rosette and is listed in Harden’s Guide. Stephen Andrews, the chef behind the restaurant, expressed delight in working with NIMA ahead of the relocation, while NIMA’s managing director, Nicky Hayer, is excited to work with the restaurant to bring its identity to life. NIMA is a brand management agency that supports new and established brands through consultancy and project management. For details, visit www.nima.co.uk.